Privacy Policy

1. Introduction

Secblok Pty Ltd (ABN 60 600 732 474) ("Secblok", "we", "us", "our") operates Pixestate, an AI-powered real estate photo editing platform available as a web application at pixestate.ai and as a desktop application for macOS, Windows, and Linux.

We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, hold, use, and disclose your personal information.

2. Kinds of Personal Information We Collect

We may collect and hold the following kinds of personal information:

• Account information: name, email address, and password (managed by our authentication provider)
• Payment information: billing details processed through our payment provider (we do not store credit card numbers)
• Uploaded content: property photos you upload for AI processing
• Usage data: credit balance, transaction history, feature usage, and processing logs
• Technical data: IP address, browser type, device information, and cookies
• Communications: emails or messages you send to our support team

We do not collect sensitive information (as defined in the Privacy Act) such as health information, racial or ethnic origin, political opinions, or biometric data.

3. How We Collect Personal Information

We collect personal information:

• Directly from you: when you create an account, purchase credits, upload photos, or contact us
• From third-party services: our authentication provider (Clerk) may provide us with your name and email when you sign up
• Automatically: through cookies and similar technologies when you use our website

4. Purposes of Collection, Use, and Disclosure

We collect, hold, use, and disclose your personal information for the following purposes:

• To create and manage your Pixestate account
• To process your property photos using our AI editing features (virtual staging, sky replacement, exposure correction, decluttering, and photo-to-video)
• To process credit purchases and manage your credit balance
• To provide customer support and respond to your enquiries
• To improve our services, including AI model quality and platform performance
• To comply with legal obligations

5. Automated Decision-Making and AI Processing

Pixestate uses artificial intelligence (powered by Google Gemini and other AI models) to analyse and edit your property photos. This includes automated scene analysis that detects room types, lighting issues, and composition problems. These AI processes operate on your uploaded photos to provide editing suggestions and apply transformations. You retain full control over which edits are applied and can review results before downloading.

6. Disclosure to Third Parties

We may disclose your personal information to the following types of third-party service providers who assist us in operating Pixestate:

• Authentication: Clerk (account management and sign-in)
• Payment processing: Stripe (credit purchases)
• AI processing: Google (Gemini API for photo analysis and editing)
• Cloud storage: Cloudflare R2 (uploaded and processed photos)
• Database hosting: Neon (account and transaction data)

We do not sell your personal information to any third party.

7. Overseas Disclosure of Personal Information

Your personal information may be disclosed to overseas recipients in the following countries:

• United States: Clerk (authentication), Neon (database), Cloudflare (storage), Stripe (payments)
• United States / Global: Google (AI processing via Gemini API)

We take reasonable steps to ensure that overseas recipients handle your personal information in accordance with the Australian Privacy Principles.

8. Data Security

We take reasonable technical and organisational steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include encryption in transit (TLS/HTTPS), secure authentication, access controls, and regular security reviews. Uploaded photos are stored in encrypted cloud storage and are accessible only to your account.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Uploaded photos and processed results are retained for a limited period to allow you to download them, after which they are automatically deleted. You may request deletion of your account and associated data at any time by contacting us.

10. Accessing and Correcting Your Personal Information

Under APP 12 and APP 13, you have the right to request access to the personal information we hold about you, and to request correction of any information that is inaccurate, out-of-date, incomplete, irrelevant, or misleading. To make an access or correction request, please contact us using the details in Section 12 below. We will respond to your request within 30 days.

11. Complaints

If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us by contacting us using the details below. We will investigate your complaint and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992
• Post: GPO Box 5288, Sydney NSW 2001

12. Contact Us

For any questions, access requests, corrections, or complaints regarding this Privacy Policy or our handling of your personal information, please contact:

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date. We encourage you to review this page periodically.